In March 2019, I took Richie's Caribbean Spices to the next level by delivering a full branding overhaul. This included designing a fresh logo, building a user-friendly website, crafting social media kits, and even creating custom uniforms. This project was a turning point that showed me how powerful cohesive branding can be for a business’s success.
Hello!
I'm Samantha
Helping startups build beautiful brands, smooth systems, and a calmer work-life flow.
I started DesignsMyThing for people like you with a big vision, limited time and no big team. I know what it feels like to chase something meaningful without much support. That’s why I’m here: to make your journey simpler, smoother, and sustainable.
With over 20 years’ experience across admin, design, and practical problem-solving, I’ve learned how to turn chaos into clarity and bring creative ideas to life. From branding and websites to documents and digital tools, I help you show up clearly and confidently in a way that actually fits your real life.
Whether you’re starting fresh, pivoting, or just tired of doing it all alone, I’ll meet you where you are and support you as you move forward. Together, we’ll shape a brand that feels right, set up smart systems that work, and find the rhythm that suits you.
We call this the Real Balance approach: a clear, practical method for aligning your brand and workflow.
I’d love to help you create something you can be proud of.
Warmly,
Samantha xoxo
Fun Facts
I love to code — even as a creative girl.
I love figuring out how things work behind the scenes—whether it’s making a button dance with CSS or automating admin tasks. As a self-taught female coder in a world that doesn’t always expect it? Even better.
Movies are my ultimate escape.
Movies fire up my imagination—from feel-good classics to thrillers. They inspire how I use colour, mood, and storytelling. Add popcorn and a good plot, and I’m in my happy place.
I wear many hats — and I love them all.
Brand designer, catering co-owner, kids’ book club helper, and faith-based community supporter. I don’t believe in having just one passion—I believe in vision, smart systems, and a good heart. Life’s full and blended, so I create tools that make it easier.
Design smarter with tech & AI
I use smart tools and AI to simplify design, save time, and bring your brand to life—without the burnout.
"This is just the beginning. But it’s already something I’m excited about."
Milestones That Mattered
In September 2020, I quietly laid the foundation for DesignsMyThing, turning my passion for design and smart systems into a real business. While it’s been growing behind the scenes, this soft launch marked the moment I stopped treating it like a side project and started building it with serious intention. The vision was clear: to support entrepreneurs with creativity, structure, and heart, even before the world fully saw it coming.
In May 2021, I designed a standout logo and crafted motivational slogans that were used across digital platforms and branded attire, marking my first project beyond the family circle. This was more than just a design job; it was the first time someone believed in my vision, trusted my creative voice, and invested in my ability to bring their brand to life. It gave me the confidence to step into my creative purpose and show up as the designer I was growing into, with clarity, intention, and pride.
In September 2022, I launched my first admin and systems package to help businesses with hygiene compliance and daily operations. Drawing on years of experience across admin, management, and running my own ventures, I’d built simple systems that made work easier and less stressful. Realising many entrepreneurs struggle with this, I turned my skills into a service that saves time, creates order, and lets business owners focus on what they love. People will pay for that kind of peace of mind and I love providing it.
Hand-coded Richie’s Caribbean Spices site with full brand overhaul — logo, socials, uniforms, the works. Learned the power of cohesive branding.
Started building DMT quietly but with clear vision — creativity + smart systems to support entrepreneurs, even before the world saw it.
Designed a bold logo and slogans for my first real client. That trust gave me the confidence to show up fully as a designer.
Launched backend support services — compliance, systems, admin. Built from experience, made to give clients peace of mind.
